5 Reasons Why You Need a Business Blog
If you’re starting a new business or you have a business website that has a blog section, you might be asking yourself “Do I really need a business blog?” While it’s tempting to file blogging for your business into the too hard basket, there are so many benefits to creating and maintaining a regular business blog.
Here are 5 reasons why you should write blog content for your business:
1. Fresh blog content helps to improve your website’s SEO (search engine optimisation).
Writing blog content helps make your business more discoverable via search engines like Google and increases web traffic to your website.
2. Engaging and informative blog content can help you build trust and authority in your industry and with your customers.
A blog can help you nurture and connect with existing and potential clients and grow your business. If you regularly publish blog content that your target audience finds useful and engaging, then they will keep coming back for more. Your content can help turn them from an engaged potential client into a paying customer.
3. Blogging helps to develop and market your brand without doing the hard sell.
A blog can help your prospects get to know your business and what you have to offer. It can do this by being informative and entertaining, solving a problem they have, inspiring them and making them feel connected to your business. Blogging also humanises your brand by showing more personal aspects of your business. And this more personal touch might be what makes a potential customer choose between you and your competition.
4. A blog is a powerful tool to use in your content marketing strategy.
There’s a lot of content out there. That’s why you need original, quality content that’s specific to your customers. Blog posts can be repackaged and shared via your eNewsletters, Facebook posts, Instagram, LinkedIn and Twitter. You can even turn your posts into a downloadable eBook or resource to drive people to your website. Blog content will work for you over and over again. Plus, if it’s great content, your customers will share it via their own social accounts — bringing you even more leads.
5. A well-planned, regularly published blog signals to your potential customers that you’re open for business.
Fresh blog content increases your leads and makes your business look active and customer focused. Each time you post you have the potential to attract new customers to your business. If you haven’t published any new content for a while, it can make your business look stale. Regular blog posts show customers that the lights are on and somebody is home and doing business!
As you can see, creating and maintaining a business blog is an invaluable way to connect with your target market and promote your business online. If you’re not sure how to start a blog or what to write about, get in touch with Breezy Words and we can help come up with content that your customers will love.
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