7 Benefits of Working with a Real Estate Copywriter

If you are a real estate agent, then the chances are that you write your property listings by yourself. Maybe you love using your writing skills to write persuasive copy that sells a house. Or perhaps it’s an area of your job that you loathe but still must do. If that’s the case, you can always outsource the writing of your listings to a real estate copywriter.

Just like you use a professional photographer to take gorgeous photos of the homes you sell, you can use an experienced real estate copywriter to write your property copy.

No matter where you’re located in Australia, from the beautiful Central Coast where I live, to Sydney, Melbourne, Brisbane, and anywhere in between, if there’s real estate marketing copy to write, you can get a property copywriter like me to write it for you.

But why spend your vendor’s marketing dollars on a property copywriter when you can do it yourself? Well, there are many benefits to working with a professional writer. I’ve listed seven of them below.

7 Benefits of Working With a Real Estate Copywriter

Benefit #1 Save Yourself Time by Outsourcing to a Property Copywriter

Real estate agents are busy people. You’re constantly in and out of the office, meeting vendors, talking to buyers, hosting open homes, networking, and getting your profile out there. There just aren’t enough hours in the day. So, why not outsource the writing of your property ads?

Outsourcing your property listings and other marketing copy to an experienced copywriter can help save you time in your working day, leaving you free to focus on other areas of your job.

A real estate copywriter excels at writing about a property. So, get them to look in-person or remotely at your listing, give them a quick briefing (including who you think the perfect buyers are for the home and what features you want to be highlighted), and let them take care of the rest.

Benefit #2 Receive Professional Copy that Looks Great

Real estate is a fast-paced business; sometimes, you have to write a property listing in a hurry, leading to rushed copy that you don’t have time to rewrite and edit before publishing online. That’s where a copywriter can help.

By handing your marketing copy over to someone like me, you’ll receive quality, targeted, persuasive words that speak directly to your ideal audience. Your property listing will be expertly written, edited to make sure it’s error-free, and something that you’re proud to put your name on. Well-written words can make you and your listing look professional.

Benefit #3 It’s Not Just About Pretty Property Photos. Words Matter Too

When selling a home, you spend the marketing budget on professional photography, floor plans, videos, printed marketing material, signage, and even drone photography. Adding a professional copywriter to your marketing mix adds value because the words matter too!

Working with a real estate copywriter shows a vendor that you’re serious about using all the marketing tools at your disposal to sell their home. It also demonstrates your willingness to provide a quality service.

Benefit #4 Quality Property Copy Can Help You Win Those Prestigious Property Listings

Using a copywriter’s skills can help differentiate you from other real estate agents — especially when competing with other agencies to get those luxury property listings. A prestige property requires a prestigious approach. So, it’s worth paying for a copywriter’s expertise to not only impress your vendor but help attract qualified buyers.

After all, a couple of hundred dollars spent on copywriting is not much when selling a multi-million-dollar property — especially if it helps you get great results fast.

Benefit #5 Well-written Property Copy Can Help You Stand Out From The Crowd

Professional copywriting helps your property ad stand out in a crowded real estate marketplace. Quality copy can boost click-through rates on your ads, generate more enquiries, get more people to your open homes, and result in less time on the market (especially when buyers have so many open homes to choose from).

A real estate copywriter can write your ad in a way that makes prospective buyers feel an emotional connection to a property before they even walk through the door.

Benefit #6 An Experienced Real Estate Copywriter Can Help Sell You

It’s not all about selling homes in real estate. It’s also about marketing yourself. A copywriter can write strategic words that help position you and your agency as trusted real estate subject matter experts in your local community.

As a real estate copywriter, I can ghostwrite blog posts for your website, write thought leadership articles to share on your LinkedIn page, write newsletters, market reports, and more. Whether it’s an interest rate change or a sudden newsworthy event affecting the market, you might not have the time in your busy day to let your clients know what’s happening.

Outsourcing the writing of your important content to a copywriter can help you inform your audience about changes affecting them as they happen.

Benefit #7 A Copywriter Will Ensure Your Property Copy is Error-free

Writing your own real estate copy can be easy, but editing it is hard. It always helps to get an experienced editor to check your property writing for spelling and grammatical errors. You don’t want your ad to look unprofessional because it’s riddled with typos.

I also offer proofreading and editing services, so you can get your sales and marketing copy professionally edited and polished to perfection before hitting print or publish.

As you can see there are plenty of benefits to hiring a real estate copywriter to help write your property listings and other marketing material. If you’re still not convinced, all you can do is give it a try and see.

If you are a real estate agent based on the Central Coast, Sydney, Newcastle — or anywhere in Australia, I can help. Please visit my real estate copywriting services page for more information. Or send me an email.