8 Benefits of a Website Copy Audit For Business Growth

As a service-based business owner, your website is vital to your marketing strategy as it’s the one piece of business real estate that you own. It’s worth taking the time to refresh your website messaging as your business changes or grows and that’s where the many benefits of a website copy audit comes into play.

Your website is where you drive potential clients from your socials and other channels like emails, events and podcasts. It’s where you make a first impression on prospects, showcase your experience and expertise, and convert visitors into paying customers. But even the most beautifully designed website can fall short if the copy isn’t up to scratch. Copy – the written content on your website – tells visitors who you are, what you do, and why they should choose you over your competitors. Your website copy allows you to connect with your audience, build trust, inform and drive potential clients to action – from filling in your contact form, booking a discovery call, sending an email, or calling to enquire.

But if you’re not sure if your messaging is hitting the right spot, if you’re not attracting your ideal client, if you’re getting few enquiries or leads, or if people are confused by your offer, it may be a sign that your website copy is not doing its job. And that you need a professional copywriter to take a look, steer you in the right direction, and make your website copy even better.

A website copy audit by a website copywriter like me is an excellent investment because having quality, strategic and SEO-focused website content that convinces and converts your ideal audience is essential to your business.

Here are 8 Benefits of a Website Copy Audit

1. Identify and address messaging gaps in your website copy

A website copy audit involves a comprehensive review of your website’s messaging, from your homepage to your services pages and beyond. A website copywriter can identify messaging gaps – areas where your messaging is unclear or incomplete – and provide recommendations for how to fill these gaps. This work ensures that your website accurately conveys your value proposition and expertise, which in turn can increase conversions.

2. Improve your search engine rankings

Search engine optimisation (SEO) is crucial for businesses, as it helps potential clients find you when searching for services like yours. A copywriter can review your website’s content to ensure its correctly optimised for the keywords and phrases your target audience is searching for. By improving your website’s SEO, you can increase your visibility in search results and attract more qualified leads to your website. This is especially essential for location based business who need to make the best of local SEO strategies.

3. Ensure consistency and coherency across your website content

Inconsistent messaging can confuse and frustrate potential clients, leading them to bounce from your website and go to your competition instead. A web copywriter can ensure that your messaging is consistent and coherent across all website pages, from your brand messaging to your calls to action. This consistency can build trust with your audience and increase the likelihood that they’ll choose your services over your competitors.

4. Optimise for conversions

Ultimately, the goal of your website is to convert visitors into clients. As part of a website copy audit, I review website content to ensure it’s optimised for conversions, with clear calls to action, persuasive messaging, and easy-to-use forms or buttons. By improving your website’s conversion rate, you can maximise your marketing return on investment (ROI) and grow your business more effectively.

5. Stand out from your competitors

In a crowded marketplace, standing out from your competitors is not only beneficial to your business growth – it’s essential! A website copy audit can help you elevate your business above your competitors by providing fresh insights into your messaging and identifying opportunities for differentiation. By crafting messaging that’s unique to your business and resonates with your target audience, you can set yourself apart from the competition and attract more clients to your business.

6. Improve your brand consistency and tone of voice on your website

Brand consistency is critical for service-based businesses, as it helps potential clients recognise and remember your brand. A brand is more than your logo, fonts and colours; it’s the words you choose to use and your tone of voice as well. Brand consistency ensures that your business’s core values, personality, and identity remain the same and recognisable to consumers over time.

A brand’s messaging and appearance should be recognisable and consistent regardless of where it appears – whether on a website, social media, advertising, or physical products. This helps build trust, establish brand recognition, and foster customer loyalty, which are all essential to building a strong brand.

A copywriter can help review your website’s copy to ensure your brand’s tone of voice is consistent. For example, if your copy is cheeky and conversational throughout your website, but your call to action is a bland ‘contact us’, I’d suggest using the same brand voice in your microcopy to keep your brand voice cohesive. It’s essential that your copy aligns with your brand values at every touch point.

7. Address your website’s accessibility and readability

Accessibility and readability are important considerations for any website. They impact how easily visitors navigate and engage with your content. A copywriter can review your website’s copy to ensure its accessible and readable, with appropriate font sizes, contrast, and formatting.

Making your content readable and accessible could mean turning large chunks of copy into easily digestible content using headers, bolding or bullet points to break up the text. Or adding contextual links that can be read by screen readers instead of a generic ‘click here’.

By improving accessibility and readability, you can provide a better user experience for all website visitors. Regardless of their abilities or the devices they use to access your website.

8. A website copy audit helps future-proof your website

Your website copy is not a one-time task. Instead, it needs to evolve and change as your business grows and your audience changes. That’s why I’m always tinkering with my website copy to tighten my messaging, update my services, or improve my website’s SEO. My website is not a marketing tool that I leave to gather dust; it changes all the time.

A copywriter can recommend how to future-proof your website by identifying where your business is currently positioned versus where you want to go. For example, my website copy audit can focus on content changes that help you attract your ideal future client and get your website and business to where you want it to go.

Whether you’re launching new products or services, expanding your business, or simply ensuring your messaging is on point, a website audit can help you achieve your goals and take your business to the next level. By consulting with a professional copywriter, you’ll receive expert advice on how to craft your messaging for maximum impact, giving your business the boost it needs to grow and thrive.

The Benefits of a Website Copy Audit in a Nutshell

In conclusion, a website copy audit can provide you and your business with numerous benefits, including identifying messaging gaps, improving search engine rankings, ensuring consistency and coherence, optimising for conversions, and standing out from competitors. By investing in a website copy audit, you can make sure that your website is an effective marketing tool that helps you grow your business and achieve your goals.

Do you want to find out more about the website copy audit service I offer? Visit my Website Copy Audit page for all the details and prices.