9 Great Benefits of Hiring a Website Copywriter
If you need a brand new website for your business or to update your existing website, when you sit down to start, you’ll realise that it’s a big job. You know you need a website developer or designer to help make your website look great, but what about the words? How do you write the words that will connect with your ideal clients and generate enquiries about your services? That’s when hiring a website copywriter to help you can come in handy.
I know from experience that some business owners think a web developer will write their website content for them or polish the copy they provide. But unfortunately, unless a web developer offers your copy as part of their services, they won’t write your copy for you.
So that leaves you with a few options:
- Write your website copy yourself.
- Outsource the writing of your website copy to a professional website copywriter.
- Write your draft website copy and then work with a copywriter to refine it.
In this blog, I outline 9 great benefits of hiring a website copywriter.
9 Great Benefits of Hiring a Website Copywriter
1. Save Yourself Time and Hassle
Business owners are busy people. Outsourcing your website copywriting to an experienced SEO copywriter can save you so much time in your working day, leaving you free to focus on other areas of your job.
Writing all the content for a website is challenging if this isn’t something you’ve done before. You can struggle to know where to start, what to say, how to say it, and even how to identify your target audience.
A website copywriter is skilled in writing website copy and has the expertise and experience to make your website project run smoothly and stress-free.
2. You Don’t Have to Do the Writing When You Outsource to a Professional
Not everyone enjoys or is good at writing, but websites require plenty of persuasive words to attract, convince and convert leads into paying clients/customers. That’s where a website copywriter can help.
You don’t have to write your own copy. Instead, you can outsource it to a website copywriter.
A good copywriter knows exactly what questions to ask you to get all the information they need to write your copy. They can even make your copy sound like you wrote it by writing in the tone of voice of your business.
When outsourcing website copywriting to me, my clients receive quality, targeted, persuasive words that appeal to their ideal audience. And they don’t need to write a single word.
3. Get Website Copy That Works Hard for Your Business 24/7
A website is an invaluable sales tool for your business. It’s an asset that works for your business 24 hours a day, 7 days a week. You have mere seconds to make an impression when someone visits your website. Great design matters, but so do great words. Anyone can write copy for a website, but if you want copy that works hard for your business all day, every day, that’s when hiring a website copywriter like myself can make a big difference.
An experienced website copywriter writes copy that attracts your ideal audience, speaks directly to their pain points and needs, offers solutions in the form of your services, and uses calls to action to guide clients to take the next step (from making an enquiry, filling out your contact form, making an online purchase, or calling you).
4. Working with a Website SEO Copywriter Gets Your Business Found on Google
If you’re investing in a web developer to create a professional website for your business that ranks well in Google, it makes sense to invest in professional copy, too. Many web developers will look after the technical side of SEO on your website (loading speed, sitemaps, image sizes, etc.), but they expect you to provide the copy. Unless you know how to research keywords and include them in the right places in your website copy (as well as write title and meta tags), chances are that your website copy will need to be properly search engine optimised.
By working with an SEO Copywriter (like me), you’ll end up with SEO-friendly copy that weaves your keywords naturally throughout your website and increases your chance of ranking well in a Google search. Plus, I write title tags and meta descriptions for each of your website pages which are vital for good SEO.
Without copy written with on-page SEO in mind, it will be difficult for people to find you online. Some website copywriters don’t offer SEO copywriting (or they include it as an added charge). So, be careful when looking for a website copywriter to work with that they also provide this SEO component as part of their services.
5. Helps You Stand Out From the Competition
Your website doesn’t exist in a vacuum. Your business will be competing with other websites and business owners who offer the same or very similar services to yours. Some of them have been doing it a lot longer than you, too. So, you need your website to stand out from the competition and have a point of difference.
Only some websites will include good copy or appeal to those who land on them. But if you have quality copy on your website and great design, you can attract more people to your business. Quality copy can boost click-through rates on your website, generate more enquiries, and get more people buying your services. So it’s worth using a copywriter’s expertise to help elevate your business and brand from the pack.
A website copywriter will also look at your website from a strategic point of view. What makes your business different from similar businesses? What do you do that others aren’t doing? How can you address your potential client’s pain points and answer their questions? These are all questions that I ask during the briefing process. I also research and look at your industry and competitors to develop your unique selling proposition so I can differentiate your website from your competition.
6. A Website Copywriter Can Write in Your Brand Voice
A website copywriter is skilled at identifying a business’s tone or voice/brand voice (i.e., writing copy that sounds like you). As part of my briefing process, I ask my clients questions to help identify their brand voice and adjust my writing style accordingly. So, your final copy will sound like you wrote it yourself.
7. Write Copy that Speaks Directly to Your Target Audience
Even though your website is all about your business, more importantly, it’s all about your target audience. Therefore, your website copy should aim to connect, communicate, nurture, or convert your ideal client, depending on where they are in their buying journey. A website copywriter is skilled at writing copy that will appeal to your ideal clients/customers, address their problems, answer their questions, and provide them with a solution (your services).
8. Help You Figure Out the Best Format for Each Web Page
A website copywriter can help you determine the best way to format the copy on each website page. For example, it can take time to decide what information to include or not include on a web page, where to put internal and external links, and when to use formatting like bullet points and headers, contact forms, calls-to-actions, buttons, and more.
Writing for the web is different from writing a word document. Web copy is meant to be scanned, not read word for word. It needs to consider your ideal audience and what you want them to do on each page, SEO, readability, and your overall business and marketing strategy.
Website copywriters are skilled at writing web content and will write your copy in a format that makes it easy for your web developer to add to the back-end of your website.
9. Receive Highly Polished, Professional Copy
Writing your website copy may be easy for some, but editing and spotting any errors is hard. Most website copywriters offer professional editing and proofreading of your web copy to check it for spelling and grammatical errors before it goes live. I include proofreading and editing in my website copywriting services so your website copy is error-free before handing it over to your website developer.
Is Hiring a Website Copywriter Right For You?
As you can see, hiring a website copywriter for your business has plenty of great benefits – from making the website copywriting process stress-free, helping your business and services stand out from your competitors, and attracting and converting your ideal clients. But it’s not for everyone.
For example, you may be an awesome writer and know precisely what you want to say. You may know how to weave keywords into your copy and benefit from SEO. Or you might currently lack the budget to work with a website copywriter, so a DIY copy approach is okay for now until your business starts making money.
In my (totally biased) opinion, website copywriting is worth the investment. The sooner you have a professionally written website up and running for your business, the sooner you can start reaping the rewards. An experienced website copywriter can help your business start off on the right foot. Or help you update and refresh your current website copy, so it represents your ever-evolving business.
If you’d like help with writing copy for a new website or updating your existing website copy, I can help. I offer 3 different Website Copywriting Packages to help you market your business and reach your dream customers. Find out all the details on my website copywriting services page.
