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If you’re a service-based business owner wondering how to attract more clients online, you’ve likely come across terms like SEO (search engine optimisation), copywriting, and content marketing. But what is SEO copywriting, and how can it help your business grow? Read on to find out. What is SEO Copywriting? SEO copywriting is a form of […]

Some people might think that blogging for your business is dead, but it’s still a crucial strategy for service business owners looking to establish and maintain a strong online presence. Despite the emergence of various digital marketing trends and the growth of video, creating regular long-form content is still a great idea as part of […]

In the world of business communication, precision and clarity are non-negotiable. Whether it’s social posts, marketing collateral, coursework, or website pages, the quality of your content speaks volumes about your brand. The art of self-editing is something anyone can learn to elevate their business content and impress their potential clients and customers. Here are some […]

My number one tip for marketing your business is to be consistent. It’s not the sexiest strategy in the world, but it helps me grow my business and attract new clients. Being consistent means showing up regularly on your social media or your marketing platform of choice. Whether that’s once a day or three times […]

Real estate agents produce a lot of written content, and as a real estate copywriter, I love getting their marketing material in my mailbox. It’s always great as a homeowner to know how the local market is doing in my Central Coast suburb. But as a real estate copywriter, I sometimes see real estate copywriting […]

Are real estate agency blogs still a useful marketing tool in 2022 when video content is having its moment? The answer is yes. As part of your long-term content strategy, writing regular blog posts is an excellent way to market your real estate agency in Australia. But starting and maintaining a real estate agency blog […]

When I first started learning how to write website copy in one of my first marketing roles, I had no idea of all it involved. I learned pretty quickly that writing for the web is not the same as writing for print. For starters, there’s a lot of competition out there from other websites. So […]

If you have a business blog, a Facebook and Instagram account, an email list or a YouTube channel, you’re probably giving content marketing a try. You know it’s a great way to communicate with your customers and promote your business without doing the hard sell. But how do you keep coming up with fresh content […]

When I tell people that I’m a copywriter, nine times out of ten they ask “What’s a copywriter?” Or they think my job has something to do with copyrighting. The truth is that I didn’t even realise I was a copywriter until many years into my marketing career. I was simply a marketing person who […]

If you’re starting a new business or you have a business website that has a blog section, you might be asking yourself “Do I really need a business blog?” While it’s tempting to file blogging for your business into the too hard basket, there are so many benefits to creating and maintaining a regular business […]