Archive

From Blah to Brilliant: Elevate Your About Page with the Power of Copywriting The ‘About’ page of a website is considered by many to be the trickiest page to write. But as a website copywriter, it’s my favourite web page to put together. Why? For me, it’s the page that can really make you and […]

As a service-based business owner, your website is vital to your marketing strategy as it’s the one piece of business real estate that you own. It’s worth taking the time to refresh your website messaging as your business changes or grows and that’s where the many benefits of a website copy audit comes into play. […]

What is Local SEO? Local SEO, or local search engine optimization, is the process of optimizing a website and its content to increase visibility in local search results on Google (this is especially important for brick-and-mortar businesses). For example, when someone searches for a particular business, product, or service on Google and adds location-specific keywords […]

If you need a brand new website for your business or to update your existing website, when you sit down to start, you’ll realise that it’s a big job. You know you need a website developer or designer to help make your website look great, but what about the words? How do you write the […]