How Can Digital Marketing and Content Writing Services
Grow Your Business?
Every service provider needs engaging and strategic digital marketing content to help them attract, nurture and convert their ideal clients, generate more bookings, grow and scale their business, boost website traffic, build brand authority and keep their clients coming back again and again.
Whether you’re a service business based in Sydney, the Central Coast, Newcastle, Melbourne, Canberra, Brisbane or anywhere in Australia, Breezy Words provides customised content writing services and online marketing solutions tailored to your business goals, industry, audience and individual needs.
I empower service businesses to thrive with compelling, strategic and organic content marketing services that helps you achieve your goals and get results. You may have one or more of the following goals to:
- Attract a steady stream of your ideal clients, nurture and convert them into paying clients.
- Increase your revenue, grow, scale or change your business direction and get advice, strategy and marketing content that supports your goals
- Gain more time, balance and freedom in work and life by outsourcing your monthly content marketing tasks.
- Book more new clients while turning current clients into raving fans.
- Build your authority in your industry and niche via valuable thought-leadership style content, sharing social proof, case studies, insightful lead magnets and regular educational content that proves your expertise.
- Generate brand awareness by showing up regularly on social media, blogs or email with purpose-driven, authentic content that sounds like you and not generic AI copy.
- Team up with an experienced content writer on a digital content marketing project, such as introducing new services, products or courses within your business and have the strategy created and content written for you.
- Outsource a content writing project to an experienced SEO content writer, website copywriter, content marketing strategist and editor when your regular marketing team is at capacity (perfect for marketing directors, content managers and businesses with an internal marketing team who need an extra pair of experienced hands to fit seamlessly into their team).
What Service Businesses Do My
Digital Content Marketing Services Suit?
As a service business owner myself, I know how challenging and time-consuming it can be to constantly create content that speaks to people at different stages of the buying cycle and ultimately transforms them into paying clients. But I love the challenge—and that’s why I have a true affinity for working with other service providers.
I provide digital content marketing services for:
Meet Jane – An Experienced SEO Content Writer,
Social Media Specialist and Marketing Strategist
Hi, I’m Jane—mum of one cheeky son, dog mum of two fluffy pups, beach lover, Central Coast local and your soon-to-be business bestie.
Think of me as a one-person digital marketing agency (without the hefty fees) that works as a natural extension of your business. I provide all the support and guidance you need to accomplish your business goals and achieve outstanding outcomes—all through the power of authentic, engaging, done-for-you content writing combined with online marketing know-how.
When I work with service business owners, I bring the following skills and experience to our partnership:
- Experience and Expertise: With over 15 years of experience as a content writer, copywriter, and marketer, I’m all about crafting marketing messages that attract, nurture and convert your ideal clients to achieve your business goals.
- Custom Content Solutions: I can help boost your online presence in numerous ways, such as overhauling your current website copy to optimise it for organic Google search and attract your ideal audience. Or by creating authentic social content that nurtures your followers and turns them into loyal clients.
- Tailored Advice and Collaboration: Words without purpose are just words. Everything I craft for my clients is steeped in marketing strategy and tailored to their business and needs. I’m here to work side-by-side with you and offer advice that grows your business.
- Done-for-You Organic Content Marketing: I love working long-term with my clients and supporting them on their business journey. Instead of constantly using paid advertising to get results, I’m all about organic digital marketing and SEO to get my clients organic traffic.
- Flexible in the Way I Work: If you’re thinking of outsourcing your online digital marketing, you can book me for a one-off project for an immediate impact or sign up for a monthly content marketing package tailored to your business needs for long-term results.
Powerful, Purposeful and Personalised Digital Marketing
Content Writing Services that Gets Results
Whatever your content writing needs, I create digital content that’s tailored to your business goals, brand voice, ideal audience and, most importantly, gets you results. Rather than offering one-size-fits-all content marketing packages, I provide digital solutions as unique as you and your business.
From SEO-enriched blog posts, social media content creation, engaging email marketing newsletters and campaigns, lead magnets, purpose-driven social media content strategies, online course content, ebooks and more, you can get all your digital content marketing needs taken care of in one place.
Mix and Match Digital Marketing and Content Writing Services
We can mix and match the services below based on your business goals for a tailored content marketing solution. For example, you might pair 3 social media posts a week across two platforms with 2 monthly blog posts and a monthly email newsletter. Or focus purely on regular blog posts or daily social media content.
If you know what you need content-wise, great, I’m happy to jump on board and get started. But if you’re unsure, don’t worry. We can come up with a plan together.
When you’re ready to take the first step towards transforming your digital marketing, you can book a FREE 30-minute discovery call. We’ll discuss your specific needs, and I’ll prepare a detailed proposal that includes your customised content writing package, inclusions and pricing.
Breezy Word’s Content Writing and Content Marketing Services
Your business deserves content that not only speaks volumes but also delivers measurable results. I offer the following done-for-you content writing services.
Blog Writing Services
Fresh content, such as blog articles, helps to improve your website’s SEO (search engine optimisation), making your business more discoverable via search engines like Google and increasing traffic to your website.
Blogs are amazing evergreen content that are immensely shareable and repurposable. You can share and repurpose blog content in your social posts, emails, and lead magnets or bundle multiple blog posts into an ebook.
Collaborating with you, I devise original, fresh blog ideas related to your business goals and industry and then write all the SEO-enriched content. Whether you want a blog writing service package of 5 or 10 blog posts delivered all at once or want to combine 1 or 2 blog posts per month with another service like social media posts, I’ll help you make the best decision for your business.
Blog writing inclusions:
- 1-hour briefing session with you to gather all the information I need to write your blog articles.
- Researching your industry and competitors.
- Original, engaging content written in the tone of voice of your business. (The final content is 100% yours, and you can add your by-line.)
- Blog posts from 400 to 2000+ words, optimised for SEO with title tags and meta descriptions, relevant keywords throughout, and image optimisation. (Your blogs can be uploaded directly to your website CMS by request, and digital banners and images created in Canva.)
- SEO-rich content that both humans and Google will love.
- A catchy, clickable headline to attract your audience’s attention.
- A strategic call to action at the end of each blog post.
- A short and punchy author bio if you are guest posting on someone else’s website.
- All blogs are edited and proofread to ensure they are error-free.
- 2 rounds of revisions if required.
- Prices vary and depend on the word length, how much research is required, if interviews are necessary, etc. I can provide a detailed quote once we’ve had a chat about your needs.
Social Media Marketing Services and Content Creation
Do you love sharing your business on social media but need help creating purposeful regular content that attracts, nurtures and converts your audience into paying clients? Or do you want to outsource to a professional to save time and help your business grow?
Combined with a powerful organic social media content marketing strategy to follow, I’ll write and deliver a monthly social media content calendar to help you attract and build your social communities on Instagram, Facebook, or LinkedIn.
Social media content marketing inclusions:
- 1-hour initial briefing session with you to get all the info I need to develop a content calendar for your socials to showcase your business to its best advantage.
- Monthly social media content creation—choose from 3, 4, 5 or more social post captions per week on Instagram, Facebook or LinkedIn (or a combination of all three).
- Writing original, purposeful, shareable, likable content that entertains and informs your target audience and sells your offers and services without being salesy.
- Writing posts that consistently convey your brand without doing the hard sell so that people trust and want to do business with you.
- Saving you and your business time by creating a monthly social media content calendar for you to use. I’ll fill it with each post caption, text-based graphics or image/reel/story suggestions, hashtags, date and time to post, content pillars, target audience for each post and more.
- Add in story posts for extra personable content to share.
- If requested, I can provide a quote for social graphics creation via Canva. (I can help you find a photographer and videographer for brand photos and reel creation.)
- All content is edited and proofread to ensure it’s error-free.
- 2 rounds of revisions if required.
- Monthly catch-up call and reporting.
- If requested, I can provide posting and community management (for an agreed amount of monthly hours) in your custom proposal.
- Please note that you must have an existing social media strategy in place. Or I can create a content strategy as a separate service for you before starting.
- Pricing varies based on your specific business requirements. I can provide a detailed project quote once we’ve had a chat about your needs.
- Please note that my services are for organic social media only and do not include running paid advertising.
- Please note that this social media content package requires a minimum 3-month commitment, and upfront payment is due each month before delivery.
Email Marketing Services
Email marketing is one of the most effective ways to engage with current and potential clients, delivering targeted and personalised messages directly to their inboxes. Unlike social media, where only a small percentage of your audience sees your posts, emails have a high deliverability and a greater chance of reaching your ideal clients with your sales offers and nurturing content.
Do you want to stay in regular touch with your clients and keep your services top of mind? I can help you connect with your audience via informative, entertaining email content written in your brand’s tone of voice. From regular email newsletters and welcome sequences to one-off email campaigns promoting a new service or offer, I write persuasive, engaging email communications your audience will love, leaving you free to run your business.
Email marketing inclusions:
- Writing your email content, including welcome sequences, weekly, fortnightly or monthly newsletters, course or new service/offer launches, and more.
- 1-hour briefing session with you to gather all the information I need to write your email content.
- Researching your industry and competitors.
- Original, engaging email content written in the tone of voice of your business.
- Cut through the clutter in your customers’ inboxes and grab their attention with 3 x catchy, clickable subject lines to choose from.
- A strong call-to-action that ties in with your email’s marketing objective.
- All content is edited and proofread to ensure there are no errors.
- 2 rounds of revisions if required.
- Pricing is based on your specific business requirements. I can provide a detailed quote once we’ve had a chat about your project.
- Please note that uploading to your email marketing platform, email design, or sending to your list is not included.
Additional Strategic Content Marketing Solutions to Boost Business Growth
- Lead magnets
- Services Guides
- Proposal documents
- Digital products
- Digital course materials
- Ebooks
- Case Studies
- Thought leadership articles
Digital Content Marketing Strategies – from Social Media Strategy
to Blogs and Beyond
Do you need a strategic content marketing roadmap for your biz? Maybe you’re not sure where to focus your online marketing efforts. Will posting on Instagram bring you the ideal clients you seek, or is LinkedIn more suitable for your target audience? Should you concentrate on improving your website SEO via blogging or growing your email list? Or a combination of multiple content marketing channels?
First, you need a clear digital marketing strategy before you can implement content marketing effectively in your business. A content strategy is crucial for achieving your business goals and ensuring every piece of marketing content has a purpose.
Choose from a content strategy covering everything from blog posts to emails to social media posts or a social media marketing strategy that includes one or more social channels (Instagram, Facebook or LinkedIn).
I’ll work with you to create a tailored digital content strategy that drives growth and achieves your business objectives. Once it’s completed, you can implement it yourself, or I can do the implementation for you.
Digital content marketing inclusions:
- Identify and set goals
- Target audience analysis
- Competitor research
- Content audit
- Content types and channels overview
- Content creation process
- Content calendar schedule
- Content pillars
- Hashtag research and SEO strategy (depending on platform)
- Community engagement and management tips (if you are DIYing)
- Reporting and measuring progress
- Note: this is an example of inclusions. Your strategy will depend on your goals and stage of business.
Website SEO Content Writing Services
Your website is your 24/7 sales agent. Enhance your website with SEO-rich, persuasive copy that converts visitors into clients. From 3, 5 and 8 paged websites to About pages, sales pages, landing pages, website copy audits and more.
I’m an experienced website SEO copywriter who offers multiple comprehensive website copywriting services. In fact, this service is so vital that it has its own page.
Content Editing and Proofreading
Do you have content you’ve written yourself but need to ensure it is flawless and error-free before hitting publish? I can add a professional polish with my copy editing and proofreading services.
Some Great Feedback from a Satisfied Client
“I hired Jane from Breezy Words to write a blog post for my business after I was asked to guest feature on a blog with a large audience. The task was quite daunting, so I felt relieved to leave it in very capable hands. I provided Jane with a basic shell and some points I’d like to cover and she did an amazing job bringing it to life. She took her time to research my previous posts and managed to make it sound like it was written by me. The post received excellent feedback. Thank you Jane!”
Heidi Eiser, Heidi Lou Design