Real Estate Copywriting – Ad script (remote copywriting)
- Service: Real Estate Property Listing (remote copywriting)
- Brief: This property is the most expensive and prestigious house ever seen in Ipswich. The Real Estate Principal contacted me for help with the property listing copy as their agents had attempted to write the script and it just wasn’t wowing the vendor (or them). I wrote the ad remotely after a phone briefing with the agent, looking at photos, videos, and the floorplan.
- The result: the ad had over 30,000+ views on realestate.com.au in 7 days. Just under 100 enquiries were received from interested parties. The house was featured in the Courier Mail (August 28) for being the most viewed home online in Australia leading into spring. And over 400,000 people were reached via social media.
- Date: August 2022
- Client: STRUD Property
- Ad online: view the online listing here
Property Ad Script
Stunning Architectural Masterpiece Presents The Ultimate Luxurious Living Experience
Presiding majestically over a 2514m2 block in the exclusive Paradise Heights Estate, this architecturally designed masterpiece is like nothing Ipswich and its surrounds have ever seen. Boasting superior design, innovative smart home features, and stylish finishes at every turn, this 5-bedroom, 7 bathroom property offers the ultimate luxurious living experience.
Built in 2021, this meticulously crafted home exudes serenity and sophistication across a seamless flow of indoor living spaces and outdoor entertaining areas. With 1090m2 under one roof, its north-facing aspect infuses the home with an abundance of natural light.
Spanning two immense storeys, this property mesmerises from the moment you enter the impressive front gates and step into the stunning entryway. The soaring double-height ceilings and the grand timber spiral staircase create a jaw-dropping statement piece. And if you don’t want to climb the stairs, you can take the elevator.
Five spacious, luxurious bedrooms provide peaceful havens to rest and relax. All the bedrooms are beautifully designed with lush carpet, sheer curtains, automated blinds, ceiling fans, reverse cycle air conditioning, large walk-in-robes, and exquisite ensuite bathrooms.
The stunning master bedroom suite features a huge dressing room equivalent in size to a standard bedroom. It has been fitted with custom cabinetry and leads to an oversized ensuite with an elegant free-standing bathtub, floor-to-ceiling tiled shower, and double vanity sinks. A private lounge area featuring a kitchenette and a cosy electric fireplace turns this suite into the ultimate parents’ retreat. There’s also a sitting area off the master suite with built-in shelving, perfect for curling up with a good book.
Home chefs will love the high-end, open-plan kitchen that caters to all your cooking and entertaining needs. It’s conveniently close to the formal dining room and the outdoor alfresco dining area. The main kitchen features brand-new integrated Miele appliances, a five burner gas cooktop, electric ovens and microwave convection oven, gleaming Caesar stone bench tops, ample storage space, soft-close doors and drawers, and high-quality finishings. The integrated design keeps your refrigerator out of sight. While a fully-functional butler’s pantry includes a second kitchen with a five burner gas cooktop and electric oven, allowing you to keep your messy food prep out of sight.
Even though this exquisite home boasts the very best architectural function and design, it’s a warm, family home at heart – brimming with all the recreational facilities a family could want. Enjoy a morning swim in the pristine pool with its tranquil waterfall. Or work out in your private gym and finish with a quick shower in the pool area bathroom. Entertain family and friends in the alfresco dining area while you cook up a feast in your outdoor kitchen and bask in the sun as you lounge around the pool or play a ball game on the sprawling manicured lawn. Then, when the day is over, join the family on the comfy lounges in your split-level home cinema room and watch the latest blockbuster movie on the built-in projector. BYO popcorn.
Live in the lap of luxury with your every need catered to by the latest in smart home technology (C-Bus Automation). Control your home’s lighting in every room and outdoor area, heating and cooling systems, sound system, security cameras, shades, sensor lights, and more via a touchscreen or your phone. There’s so much you can do with this smart home system to make life easier. You can maintain a comfortable temperature all year round, play your favourite music through the ceiling speakers no matter where you are in the house, and keep your home safe and secure.
No expense has been spared with this amazing property, even regarding storage. A generously-sized 4-car garage provides ample space for your cars and other recreational toys. There’s plenty of room for parking on the expansive driveway behind the secure, remote-controlled entry gates. At the rear of the property is a 3-bay shed, which has access from the front driveway.
This prestigious property abounds with unique features and quality inclusions—starting with its sheer size. It’s perfectly positioned on a 2514m2 block with a total floor area of 1090m2.
Ground Floor Inclusions:
• Modern open-plan kitchen with brand-new integrated Miele appliances, stone benchtops, and quality finishings.
• An adjoining large butler’s pantry off the kitchen is equipped with stove tops, ovens and plenty of storage
• Conveniently located mud room leading from the garage flows into the laundry and butler’s pantry
• Formal lounge with spectacular electric fireplace and automated curtains
• Large office connected to the formal lounge with automated curtains
• Grand piano area with power outlets concealed in the floor
• Formal dining room with soaring double-height ceilings and windows, plus an eye-catching cascading light fixture
• Family room with electric fireplace
• Multi-level cinema room with projector and comfy recliners
• Elevator provides easy access between floors
• Spectacular polished timber spiral staircase
• Spacious bedroom with a large walk-in-robe, ensuite bathroom, and a concealed TV that drops down from the ceiling at the touch of a button
• Powder room
First Floor Inclusions:
• Lavish master bedroom suite with large dressing room and opulent ensuite bathroom (with free-standing bath, shower, and two vanity sinks)
• 3 additional spacious bedrooms, each with a large walk-in-robe, ceiling fans, and immaculate ensuites
• Lounge room off the master suite with a kitchenette and electric fireplace
• Sitting room
• Bridge adjoining each side of the home
Outdoor Entertaining and Recreation Area Inclusions:
• An expansive alfresco entertaining area with ceiling fans allows for easy outdoor dining and entertaining
• Outdoor kitchen
• Breathtaking heated pool featuring a tranquil waterfall
• The attractive tiled area surrounding the pool includes C-BUS smart home technology that controls elegant lighting, the sound system, and pool functions
• A covered outdoor area with ceiling fans provides all-weather protection and shelter so you can enjoy the pool all year round
• A gym adjoins the pool area and comes with air conditioning and plenty of room for exercise machines and equipment
• A bathroom with a shower and toilet serves the pool and gym area
• Vast manicured backyard with plenty of lawn space for the kids or pets to play
• Easy-care, landscaped gardens add colour and foliage to the property
Garage and Storage Inclusions:
• 4-car garage with storage and ample parking space
• Large shed with mezzanine floor and access from the front driveway. There’s the potential to convert the shed into private guest accommodation, a work studio, a space for hobbies, or a teenager retreat.
Other Special Features:
• C-BUS Automation & Intelligent Lighting System – control your lighting, heating and cooling, home security cameras and security system, entry gates, intercom, curtains, pool, and sound systems, all from touch screens. Use this technology as much or as little as you like. Make your home more energy efficient and set up the perfect living environment for your family’s needs
• Ducted reverse cycle air conditioning throughout
• Striking electric fireplaces are scattered around the home, adding warmth and wow factor to living areas
• Plantation shutters throughout
• Superior floorings from luxurious carpeting to premium tiling
• Custom-made doors, cornices, and skirtings throughout
• Stylish lights and lighting features
• 59 solar panels with 20kw power on the roof to reduce your power bills
• Underground power
• 2 underground water tanks
Location:
• Ideally located on a quiet street in the prestigious Paradise Heights Estate, surrounded by other quality homes
• Conveniently located a short drive to Centenary Highway
• Only a 42 minute commute to Brisbane, CBD
• Located close to local schools, shopping centres, and sporting facilities
You’ll never want to leave this private paradise. But when you do, you’ll find the best amenities Ipswich and its surrounds have to offer only moments away.
You must see this beautiful home in person to appreciate its sheer size, grandeur, and luxurious design. It truly is in a class of its own. Get in touch with STRUD Property to arrange a private viewing or to register your attendance at the next open home.
Visit my Real Estate Copywriting page to see more recent examples of my work. Or visit the Breezy Words Instagram page.
