Archive

Are you guilty of using weasel words in your marketing copy? What are weasel words you ask? If you’ve ever heard a politician (ScoMo and Albo I’m looking at you) try to answer a journalist’s question with a lot of jargon, then you’ve heard weasel words in action. Weasel words are words or phrases used […]

What’s the most important thing that all aspiring, self-published and about to be published authors need to do? (After writing their book, of course!) The answer is to build an author platform. Why? Because having an author platform can help you through all stages of your publishing journey. And it can lead to greater success […]

When I tell people that I’m a copywriter, nine times out of ten they ask “What’s a copywriter?” Or they think my job has something to do with copyrighting. The truth is that I didn’t even realise I was a copywriter until many years into my marketing career. I was simply a marketing person who […]

Whether you’re writing a book or you write content for your business, Stephen King has some great writing tips. His book On Writing: A Memoir of the Craft is one of my favourite books about writing. It’s not only inspiring to read about Stephen King’s personal writing journey, this book is also packed with practical […]

If you’re starting a new business or you have a business website that has a blog section, you might be asking yourself “Do I really need a business blog?” While it’s tempting to file blogging for your business into the too hard basket, there are so many benefits to creating and maintaining a regular business […]