Too busy to market your business? Here are 8 timesaving tips

Are you too busy to market your business? You’re not alone. If you’re like many other service providers, you might be too bogged down in the day-to-day tasks of your business to find time to work on your business.

But it’s vital as a service provider to keep your marketing momentum going. Because when you stop, so do the leads. I know from experience that there were times in my business when I paused my marketing because I was too busy working on client projects. This inevitably led to quiet spots in my calendar further down the track because I hadn’t been attracting new leads or nurturing relationships with the people already in my community.

Let’s dive into 8 timesaving tips to market your biz on the go.

Tip #1 Automate your social media

Set aside a couple of hours a month to schedule your social media posts. First, batch create a whole heap of content in one sitting. Then, use tools like Hootsuite, Later, Canva, Sprout Social or Buffer to schedule your posts in advance and keep your social media active, even when you’re swamped.

Tip #2 Leverage User-Generated Content

Encourage your happy clients or satisfied customers to post about your products and services on social media and online. Then share this content on your own socials.

It’s authentic, engaging, and best of all, saves you time!

Tip #3 Put your Email Marketing on Autopilot

Save valuable time in your day by setting up your email marketing on autopilot. Create automated email sequences for welcoming new subscribers, lead magnet email sequences, or seasonal promotions. It is a bit of work initially, but then can be set and forget.

Tip #4 Network Efficiently

Choose in-person networking events wisely. Opt for events with the most potential for your business where you’re likely to meet your ideal clients rather than a bunch of your competitors. One great connection can make the hours spent away from your biz worthwhile.

Tip #5 Invest in SEO

A bit of time and money invested in SEO can lead to long-term organic traffic. Simple tweaks to your website and content can make a huge difference and attract more clients to your website. Your website is your 24/7 sales representative, so making sure it’s optimised is a must.

Not sure where to start? Talk to a website SEO copywriter (like me) who can rewrite your content and make sure it’s SEO-friendly. SEO helps your website get found organically in Google search results and brings your ideal clients directly to you.

Tip #6 Repurpose Content Across Platforms

Maximise your content’s reach by repurposing it across different platforms. For example, a blog post can be broken down into several social media posts, an email newsletter item, and even turned into a video script. This strategy not only saves time but also ensures consistency in your messaging across various channels.

Tip #7 Focus on High-Impact Marketing Channels

Identify the channels that bring the most leads or engagement for your business and focus your efforts there. Spreading yourself too thin across too many platforms can be time-consuming and less effective. By concentrating on a few key channels, you can optimise your time and resources for better results.

Tip #8 Utilise Online Directories and Google Business Profile

List your business on relevant online directories and platforms like Google Business Profile. This is a one-time effort that can significantly boost your online presence. Ensure that your business information (like location, hours, and services offered) is consistent across all directories. These platforms often have high domain authority and can help your business appear in local search results, driving organic traffic with minimal ongoing effort.

So, there you have it — 8 ways to market your business when you’re short on time. BUT my recommendation is that you should always make time to market your business – even if it’s just 20 minutes a day. Consistent marketing creates consistent results and keeps your audience engaged and your business top of mind.

Follow the Breezy Words blog for more content, copywriting and marketing tips for service-based businesses. And if you want to outsource website copywriting, content writing, or content editing for your business, get in touch. Working with a professional like me and leaving your content creation in my capable hands saves you valuable time in your day and helps you accomplish your business goals faster.