Website Copywriting

SEO copywriting for a website takes approximately 4 weeks from start to finish (depending on how many pages you need written). This allows time for our briefing, my SEO and industry research, writing your content and two rounds of revisions. Most business owners are incredibly busy, and sometimes a project may be held up because you need more time to fill in the brief or review the draft copy. So, please make sure you have the available time to collaborate on the project at the time of booking. The critical times are at the start of the project when we go through the briefing process, and after I have delivered the first draft of your copy and we go through the two rounds of revisions. I’m happy to schedule calls or feedback sessions at a time that suits you, so we can keep the project on track. Please note that the SEO copywriting for your website can be sped up by request (if I have room in my schedule). For VIP delivery of your website copy in just 7 business days, add a rush fee of 50%.

It helps if you can educate yourself about SEO in general. As a business owner, it’s a handy skill to have. And it may save you from paying thousands of unnecessary dollars to SEO agencies.

For our website project, you can leave all the on-page SEO bits and pieces to me. But I’m happy to answer questions about it as we work together. I include a supporting document with your website copy that explains all the SEO components of your copy, as well as a technical SEO checklist to give to your web developer to implement.

Because there’s a lot involved with SEO, I can never make the guarantee that you will rank on page one of a Google search. Why? Because as a copywriter, I work with on-page SEO copy only – the stuff that helps your website get found via an organic search on Google. But this is only one piece of the SEO puzzle.

There are many other SEO components beyond the on-page SEO copywriting services that I provide. Your web developer can help you with the technical side of website SEO, such as making sure your website loads quickly, uses compressed images, is mobile-friendly, and has an XML site map. In addition, your web developer can sign you up for tools like Google Analytics and Google Console, which help monitor how well your website is doing. Many web developers also offer ongoing support in this area.

Then once your website is live, you can do tasks yourself that helps with your off-page SEO. For example, setting up or improving your Google Business Profile.

SEO is an ongoing process, and it takes time to work. If you’re website is new and you’re competing with established websites and brands, it may take you a few months to rank. Sometimes it might only take a couple of weeks. Your website SEO is never something that is completely finished. Instead, it needs to be part of your ongoing marketing strategy.

But rest assured that having the relevant keywords in place and your on-page SEO sorted from the start of your business journey will help. You’ll already be doing better than the millions of websites that don’t include SEO-friendly copy.

It’s best to know exactly how many website pages you require written before we start the project – so you can choose the right website copywriting package. But if you don’t know how many website pages you need, I can advise you on the ideal website structure based on your business goals, services and industry. We can do this during the discovery call stage, and I’ll then provide you with a detailed proposal outlining the scope of work.

If you need another web page or two written during your project, I can write the extra pages at an additional cost.

Yes, it does. Many business owners write their own website copy but end up going to a website copywriter because they need help to polish or improve it. Or they need an SEO copywriter to add in on-page SEO.

I’m always happy to look at the copy you’ve written, as I can use it as reference material when I write your website pages. But ‘rewriting’ copy takes the same amount of time as having to write copy from scratch. To get my head around your business and services, I still need to follow all the same processes – from taking a brief and researching your industry and competitors to keyword research, writing SEO-friendly copy, rounds of revisions, editing, proofreading, etc.

If you’re mostly happy with your existing copy and want it to be copy edited and proofread, then I can put on my editing cap and do that for you. I would quote you for an editing job only and not be looking at SEO or strategy or any copywriting other than changing a word or two for grammatical purposes.

Good question! I have over 15 years of experience in copywriting and marketing. Before starting my business, many of my previous roles involved writing copy for websites and content managing the backend of corporate websites. Then I further expanded on these skills by working with my own clients once launching Breezy Words. So, I have both website copywriting ability and technical abilities.

As a web copywriter, I continuously build on my SEO copywriting skills as a member of Duo Collective’s SEO Group Coaching membership, where we talk about all things SEO. I also refreshed my SEO skills by undertaking their amazing SEO on Tap course. I’m a copywriting mentor inside of award-winning copywriter Alex Cattoni’s Spark membership, offering advice and copywriting tips to fellow copywriters. And I listen to regular podcasts on the world of copywriting, marketing and SEO to keep up-to-date with the latest happenings in the industry.

I built the website you’re currently on, and I know my way confidently around the backend of WordPress. Plus, if you found me via a Google search, it shows I know what I’m doing regarding SEO. I continue to upskill in website copywriting and SEO via several paid memberships and courses.

There are many website copywriters out there charging a wide range of prices – and we all bring different skills to the table. Some are whizzes at eCommerce websites; others are all about personality-driven copy. My difference is that I’m not just a web copywriter; I’m also a marketing strategist, SEO copywriter, content writer, and editor.  I bring all these skills to your website project.

For me, it’s not just about writing compelling words – it’s about combining copy with the best on-page SEO and a strong marketing strategy to bring you the clients and profits you desire organically (rather than having to pay for expensive SEO agencies and Google Ads). Otherwise, you have words on a page that serve no purpose. At the same time, the editor in me makes sure that your website copy is polished and error-free.

I pride myself on giving added value and going the extra mile for my clients. I want to make the whole process easy for you, and I want you to walk away with website content you’re excited about and some bonus SEO knowledge, too.

Feel free to check out (stalk) my About page, Instagram, LinkedIn, and blog to get more of an idea of my credentials and who I am as a person. You might also see some cute photos of my dogs! And, of course, feel free to chat with me and ask me questions at the discovery stage, so we can find out if we’re a good fit.

My website copywriting packages are a guide based on my most popular services of 3-page, 5-page and 8-page website copy. If you require 2, 4, 6, 7, 9, or more website pages, I can send you a custom quote based on your needs.

But I keep my other inclusions listed in the packages the same. So, if you want web copy but don’t care about including SEO and being found by search engines, I’m not the right copywriter for you. I believe that website copy needs to be search engine optimised so your customers can find you.

If you don’t want research or competitor analysis, again, this is all part of my process, and it’s how I write you the best copy possible. So, it’s a vital piece of the website copywriting puzzle that we both can’t do without.

 

If you want to rewrite your website or need a SEO copywriting refresh, but you’re unsure what pages to focus on, or how much of a rewrite you need, I can help. I offer a Website Copy Audit package where I look at the copy on your current website and give you guidance and suggestions on how to improve it. You’ll receive a detailed report that you can take away and use to make the changes yourself, or you can get me to write your content for you as part of my Website Copywriting Packages.

Check out the Website Copy Audit page for all the details and how I can help you strategise and plan your website rewrite.